Campaign Manager

Job Title: Performance Marketing & CRM Campaign Manager

Company: Innotech Creditsea Platforms Pvt. Ltd.

Industry: Fintech – Instant Personal Loans

About CreditSea,

CreditSea is a fast-growing fintech company providing instant personal loans with a seamless digital experience. We specialize in quick disbursals, short-term loans, and data-driven customer engagement.

Job Summary

We are looking for an experienced CRM & Campaign Manager who can independently manage and execute SMS, WhatsApp, IVR, and RCS marketing campaigns. The ideal candidate must have hands-on experience working with telemarketing and CPaaS platforms like Sinch, Pinnacle Teleservices, or similar providers.

This role requires expertise in campaign execution, content creation, funnel optimization, and performance tracking within the fintech or lending ecosystem.

Key Responsibilities

SMS Campaign Management: Plan, execute, and monitor bulk SMS campaigns, ensuring high deliverability and engagement.WhatsApp API Campaigns: Manage automated and interactive WhatsApp journeys, leveraging APIs for personalization and scalability.IVR Journeys: Design and implement outbound IVR campaigns and automated call flows to enhance customer experience.RCS Messaging: Develop rich communication service campaigns with interactive features, ensuring innovative customer engagement.Campaign Optimization: Track KPIs (delivery, open rates, conversion), analyze performance data, and implement improvements.Compliance &