**JOB DESCRIPTION**
**Performance Marketing & Brand Strategy Manager**
Industry: Real Estate
Location: Raipur/Bhilai, Chhattisgarh
Salary Range: Up to 35,000/month
Experience Required: 2–5 Years
Employment Type: Full-Time
**ABOUT THE ROLE**
We are looking for a highly driven and creative professional who can combine:
- Performance Marketing
- Brand Strategy
- Content Direction
- Real Estate Storytelling
- Social Media Growth
- Lead Generation
This is not just a content posting role.
This position directly impacts brand perception, lead generation, sales velocity, and market positioning.
**ROLE OVERVIEW**
We are hiring a Performance Marketing & Brand Strategy Manager who will be responsible for:
- Running and optimizing paid advertising campaigns
- Building high-converting digital funnels
- Planning strategic social media and content direction
- Positioning the brand as a premium and aspirational real estate company
- Driving quality leads and improving conversion performance
**KEY RESPONSIBILITIES**
1. Performance Marketing
- Run and optimize Meta (Facebook & Instagram) ad campaigns
- Manage Google Ads campaigns
- Improve campaign performance based on CPL, ROI, and conversions
- Build remarketing and retargeting funnels
- Improve lead quality and conversion efficiency
- Create audience-specific and location-based targeting strategies
2. Real Estate Marketing Strategy
Develop and execute marketing strategies for:
- Luxury apartments
- Premium plotted developments
- Township launches
- Commercial developments
- Brand positioning campaigns
Responsibilities include:
- Campaign planning
- Launch strategy
- Offer positioning
- Buyer psychology understanding
- Funnel strategy development
3. Social Media & Content Direction
Plan and execute:
- Instagram growth strategy
- Reels strategy
- Project storytelling
- Founder branding
- Educational and value-driven content
- Luxury lifestyle positioning
- Sales-focused content
You will collaborate closely with:
- Designers
- Videographers
- Editors
- Founders
You should be able to think strategically about:
- What content should be created
- Why it should work
- Which audience it targets
- What business outcome it should generate
4. Lead Generation & Reporting
Track and report:
- Leads generated
- Cost per lead (CPL)
- Campaign performance
- Conversion ratios
- Audience insights
- ROI metrics
The ideal candidate should be highly data-driven and performance-focused.
5. Brand Building
Ensure:
- Premium brand positioning
- Consistency in visual identity
- High-quality communication standards
- Strong storytelling and market differentiation
We are not looking for generic real estate marketing.
**REQUIRED SKILLS**
- Meta Ads
- Google Ads
- Social Media Strategy
- Content Planning
- Performance Analytics
- Branding & Positioning
- Marketing Funnel Understanding
- Copywriting Knowledge
- Strong Communication Skills
- Strong Visual & Aesthetic Sense
- AI Marketing Tools & Automation Knowledge
**BONUS EXPERIENCE**
Candidates with experience in the following will be preferred:
- Real Estate Marketing
- Luxury & Lifestyle Brands
- Township Launch Campaigns
- Architecture / Interior / Design Brands
- E-commerce Growth Marketing
- Influencer Marketing Campaigns
**IDEAL CANDIDATE PROFILE**
We are looking for someone who:
- Understands modern digital marketing deeply
- Has a strong branding and aesthetic sense
- Understands luxury positioning
- Thinks strategically, not just operationally
- Is growth-oriented and performance-driven
- Understands consumer psychology
- Can independently take ownership and deliver results
**WHAT SUCCESS LOOKS LIKE IN THIS ROLE**
- Better lead quality
- Lower customer acquisition cost
- Stronger social media growth
- Premium brand perception
- Viral and high-performing content
- Higher campaign conversion efficiency
- Strong digital brand recall
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person