Marketing Manager For Logistics - Bilaspur , Chhattisgarh

A Logistics Marketing Manager drives B2B growth by building brand presence and generating leads for supply chain services (e.g., freight forwarding, warehousing). They design strategic campaigns, analyze market trends, and equip sales teams with tools to win corporate contracts in a highly competitive industry. [1, 2, 3, 4, 5]
Key Responsibilities
Lead Generation: Create targeted B2B campaigns across channels (SEA, SEO, email) to capture high-value corporate leads.
Brand Strategy: Position the company's freight forwarding, cold chain, or 3PL services as industry leaders.
Content Creation: Produce specialized marketing materials like case studies, whitepapers, and brochures.
Event Management: Plan and coordinate logistics trade fairs, exhibitions, and client outreach events.
Market Analysis: Monitor supply chain trends, competitor activity, and pricing strategies to uncover market gaps.
Sales Alignment: Collaborate closely with operations and sales teams to align marketing efforts with revenue targets. [1, 2, 3, 4, 5, 6]
Required Qualifications
Education: Bachelor’s or Master’s degree in Business, Marketing, or Supply Chain Management.
Experience: 8+ years in B2B marketing, specifically within the logistics, freight forwarding, or supply chain industry.
Hard Skills: Proficiency in CRM software, digital marketing platforms (SEO/SEM), and data analytics.
Soft Skills: Exceptional negotiation, communication, and networking skills. [1, 2, 3]