Performance Marketing Manager

**Performance Marketing Lead — Real Estate (Google + Meta Ads)**

• **Location:** Raipur, Chhattisgarh *(On-site)*
• **Experience:** 4–5 yrs preferred; 1+ Yr may also considered with strong real estate track record
• **Employment Type:** Full-time
• **Budget Ownership:** ₹10,00,000 / month - ₹25,00,000 / month
• **CTC:** Fixed: ₹6.0 to ₹7.2 LPA Performance Variable: Up to ₹1.5 LPA
• **Reports To:** Founder & CEO
• **Joining:** **Immediate Joiners Preferred**

**About Us**

Digital Masterminds is a brand owned by OptiAI Entrepreneurial solutions (P) Limited is Central India’s leading AI-Powered Marketing Company for real estate industry. We run high-velocity paid media programs for developers and channel partners, with a strong bias for **AI-led automation, creative testing, and measurable funnel outcomes**.

**The Role**

We are hiring a **Performance Marketing Lead** to own end-to-end Google Ads and Meta Ads execution for our real estate clients. You will independently plan, deploy, optimise, and report on **live ad accounts** with monthly budgets of up to **₹10 lakh**, with full accountability for **CPL, lead quality, and pipeline contribution**.

This is a hands-on, KPI-driven role for someone who has scaled real estate ad accounts using the **latest AI-powered features** of Meta and Google — and can prove it with numbers.

**Key Responsibilities**

**1. Campaign Strategy & Execution**

• Build and execute paid media plans for real estate projects across Meta Ads Manager and Google Ads
• Structure campaigns by funnel stage (awareness → consideration → lead capture → retargeting)
• Set up tracking: Meta Pixel + Conversions API, Google Tag Manager, GA4, offline conversion uploads (critical for real estate sales-cycle attribution)

**2. AI-Led Optimisation**

• Deploy and optimise **Meta Advantage+ Sales / Lead campaigns, Advantage+ Audiences, Advantage+ Creative**
• Run **Google Performance Max, Demand Gen, and Smart Bidding** with structured asset groups and audience signals
• Use AI-assisted creative generation and dynamic creative optimisation; design hypothesis-led testing roadmaps

**3. Budget & Performance Ownership**

• Independently manage up to ₹10L/month spend with daily pacing accuracy
• Hit CPL, lead quality (SQL%, connect rate, site-visit rate), and ROAS targets
• Reallocate budgets across campaigns/projects based on real-time signal

**4. Creative & Landing Page Collaboration**

• Brief design/video team on ad creatives based on data insights (winning hooks, formats, angles)
• Coordinate with web team on landing pages, lead forms, and CRM hand-off
• Maintain a creative testing velocity of minimum 4–6 tests/week per active account

**5. Reporting & Communication**

• Daily End Report (DER) on spend, leads, CPL, quality metrics
• Weekly internal review decks with insights, next-week plan, and risks
• Maintain clean documentation: account naming conventions, change logs, test outcomes

**6. Compliance & Brand Safety**

• Adhere to Meta and Google ad policies (especially Special Ad Categories / Housing where applicable)
• Ensure RERA-compliant ad copy and creative for real estate listings

**Must-Have Qualifications:**

• 4–5 years in performance marketing preferred; **min. 1 year of verifiable real estate paid media track record** acceptable
• Proven case studies of **CPL reduction on live accounts** (share dashboards/screenshots in interview)
• Hands-on expertise in **Meta Ads Manager** (Advantage+ suite) and **Google Ads** (PMax, Demand Gen, Search, YouTube)
• Strong command of **GA4, Google Tag Manager, Meta Pixel + CAPI**, offline conversion uploads
• Experience with real estate CRMs (Zoho, HubSpot, Salesforce or equivalent)
• Create test and deploy workflow and automation on make, N8N, Zapier.
• Demonstrated use of **AI-based features** for creative, targeting, and bidding — with measurable lift
• Strong Excel / Google Sheets; comfortable building pacing trackers and cohort analyses
• Excellent written English for ad copy and reports

**Good-to-Have**

• Meta Blueprint / Google Ads certifications (current)
• Experience with Looker Studio / Power BI for client dashboards
• Exposure to WhatsApp Business API, IVR, or auto-dialer integrations for real estate lead handling
• Working knowledge of Hindi for ad copy review (regional market relevance)

**Success Metrics — First 90 Days**

• **Day 1–15:** Full ownership of assigned **live accounts**. Reduce CPL by **minimum 30%** on at least one active project — without dropping lead quality (connect rate, SQL%).
• **Day 16–30: Hold the reduced CPL stable** within a ±10% band. Lead quality maintained or improved. Daily DER + weekly review cadence fully operational.
• **Day 31 onwards**: Targets recalibrated based on Day-30 review. Continued CPL discipline + spend scaling + creative testing velocity expected.

**Non-negotiable:** No warm-up period. Live account control from