Product Manager – Marketing (Seed Division)

Job Code VSPL/MKT/Product Manager/977-2026

Job Category Marketing

Job Description
Position Title: **Product Manager**

Department: **Marketing**

Location: **Raipur (C.G.)**

Experience: **3–5 Years as Product Manager**

Preference: **Relevant Experience in Field Crops would be given preference.**

**About the Position**

Seeking a professional to support and drive growth strategies for Seed products by identifying new

opportunities, expanding the product portfolio, and executing product, marketing, and demand-

generation initiatives. The role involves product planning, new product launches, brand building,

channel development, and technical capability enhancement aligned with organizational goals.

**Key Roles & Responsibilities**

**Product Business Planning**

• Drive product-wise target setting based on market segmentation, product fit, and

competition.

• Identify product gaps and recommend new product/variety introductions.
• Lead new product launches, including market assessment, branding, packaging, vendor

coordination, and launch execution.

• Develop strategies to achieve revenue and margin goals for the Seed business.
• Collaborate with Sales, Marketing, and cross-functional teams on product strategy,

requirements, and availability.

• Support product positioning across crops and regions.
• Monitor product movement, category contribution, and manage slow-moving inventory with

sales teams.
**Demand Generation & Brand Building**

• Plan, monitor, and execute demand-generation activities.
• Lead ATL, BTL, Digital Marketing, and Loyalty Program initiatives.
• Recruit, train, and evaluate contractual manpower.
• Act as Custodian and Master Trainer for Seed product and technical knowledge.
• Maintain competitive intelligence and provide product lifecycle and positioning insights to

sales teams.

• Manage marketing communication plans and budgets for product launches and promotional

campaigns.

• Drive adoption of digital initiatives for field monitoring and learning.

**Channel Strategy**

• Monitor market width and depth.• Strengthen dealer networks through timely appointments of new dealers.

• Build strong retailer relationships and engagement programs.
• Plan retail visibility, in-shop branding, outdoor promotions, and on-ground activations.
• Explore multiple sales channels and implement schemes for consumers and channel

partners.

• Conduct pre- and post-campaign analysis to assess effectiveness and improvement

opportunities.

• Coordinate with sales teams to ensure quality service delivery to retail partners.

**Technical Capability Building**

• Conduct training programs for sales teams on new and existing seed products, crop-wise

positioning, and product applications.

• Study and analyze customer requirements, market trends, and emerging opportunities.

**Skills & Competencies**

• Strong understanding of the Seed industry, including research and hybrid varieties.
• Sound technical, market, and geographical knowledge.
• Understanding of product lifecycle management.
• Experience in relationship management.
• Exposure to market research, competitive analysis, segmentation, and business planning.

Desired Candidate Profile
• 5–6 years of sales experience in the seed/agri-input industry, with 3–5 years of experience as a Product Manager. Candidates should have demonstrated expertise in product strategy, product launches, and cross-functional coordination.

Education Qualification
• Bachelor of Science - Agriculture
• Master of Business Administration / Post Graduate Diploma in Management - Agri Business Management

Work Experience 3-5 years

Job Location Raipur ( Chhattisgarh )

Salary Package Best as per industry standards